Website: www.avrilloreti.com
Shop: www.avrilloreti.etsy.com
Blog: www.avrilloreti.blogspot.com
Twitter: twitter.com/avrilloreti

What do you make and how?
I make accessories for modern lifestyles with a quirky play on everyday objects and pop icons. Me and my creative process like to spread out wide and juggle at least 5 things at once. In that swarm of activity there’s a little scanning and sketching, Illustratoring and Photoshoping, ironing and pressing, pondering and dreaming, and finally making something out of all that.

Tell us about your history as an artist/crafter? Have you always been involved in making things?
I’ve always been making things. In high school I took every possible creative arts class, and then on weekends, I’d be sewing up dresses to wear the following week. It was in first year university where I discovered my love for conceptual art. Trying to develop many layers of meaning in each art piece or putting two things together to create a new meaning just blew my mind. I’ll admit that after school I tried to get away from being an artist. I started going the route of retail design and arts administration, but the art just pulled me back in. I really believe that if it’s in you, you can’t deny it. It will always keep calling to you until you surrender to it and make that your main life’s work.
What does your practice look like? Do you work at this full time or part time?
I have a full time practice. I started as part time 2 years ago and sold mostly online through my Etsy shop and through some consignment stores across Toronto. I’m now starting to add more art and craft shows to the mix.

What inspires you?
Sunny days… watching people work hard… roller coasters… new fabrics… fresh colour palettes… noticing things for the first time even through I’ve seen them a million times before… Before and After shots… really amazing photography…
What are some of your favourite artists/designers/crafters in the city?
I just discovered Geneviève Jodouin recently. Her prints are so nostalgic and pretty. I always love everything that C1 Artspace shows.
Tell us about some of your favourite things/places/restaurants in the city?
I love this question! There are so many amazing things about Toronto. It’s really the best city to live in. Zoots café (Dundas W. / Gladstone) is amazing for breakfast. Tinto (Roncesvalles) has the best lunch and wifi. My all time favourite Italian restaurant is The Big Ragu (Lansdowne / St. Clair). Their gnocci is to die for and the waitress will give you a hug on the way out. I love Tiff. It’s always the best way to lighten the transition from Summer to Fall. Wynick/Tuck and Stephen Bulger Galleries are my faves!

Advice to emerging artisans?
Work on your “thing” for 15 minutes every day. When it’s all in front of you and you it seems so daunting and unmotivating. The little bit you do every day eventually adds up and it really does snowball from there.
Where else will you be selling your work?
Kid Icarus – Kensington Market
Shopgirls – Parkdale
Distill Gallery – The distillery district
C1 Artspace - Ossington















